HOW TO GET MORE CONVERSIONS FOR YOUR SOCIAL MEDIA CAMPAIGNS
While there are many ways to market your brand or products today, not all marketing strategies are as effective as social media. Today, it is estimated that over 3.8 billion people in the world are using social media. With these numbers, social media can have a positive impact in growing your brand and putting your products there.
Now, you may be wondering how you can make this work and benefit from social media. Keep in mind that the biggest challenge that most businesses face is trying to get more conversions from their social media ads. More conversions mean more sales and more sales well is growth and profits. Below we shall show you some tips on how to increase your conversion rate on social media.
Here are some of the things that you can do increase the conversion rate on your social media ads.
Keep it short and simple
Imagine you are in a noisy place and you need to be noticed but the noise is blocking you out? How do you strengthen the signal in a matter of seconds? Well, this scenario is quite similar to the many ads on social media. Out of 10 people on social media only 1 will continue reading your ad headline as it’s the first thing that any visitor will notice. So, how compelling is your headline? If you’re looking for more conversions, try to make your headline short and simple but compelling to the targeted audience.
These are some of the things you need to keep in mind when coming up with a headline for your social media ad.
- Consider one that will match what you are advertising.
- Try starting it off as a question that most people ask themselves regarding a certain problem that is associated with your product or service. For example, “want an ideal delivery service for less?”
- Remember it shouldn’t be wordy and long keep it simple and short.
- The headline should always promise to solve a problem.
- Lastly, add a little humor in the context that is if it fits.
Understand the type of campaigns and objectives you need to run
Get to understand the reason you are running the campaign. Is your campaign aimed at generating traffic on your landing page? Or is it aimed at capturing more leads. You should be able to understand the reason as to why you are starting the campaign and set the right objectives in that case.
Improve on your lead capture form
There are numerous lead capture forms and each has it advantages and disadvantages. However, take time and think of what you would prefer as a social media user who has landed on your landing page. Would you prefer a lengthy lead capture form which requires more information or would you rather go for one that won’t require more information and is easy to fill up.
It would be more appealing if the landing page as well as the lead capture form is less cluttered. This way, it will be very easy and quick for your potential customers to make a decision.
OPTIMIZE YOUR WEBSITE TO BE MOBILE FRIENDLY
Like we mentioned before, more than 3.8 billion people around the world are using social media which is equivalent to around 46% of the world’s population. While there are several devices that we use for social media, it is estimated that 80% of the time spent on social media is through mobile phones.
With that said, design your ads and your website for mobile phones first and then consider the desktop version. A mobile friendly websites will get you to be ranking among the higher pages which will get you more conversions.
IMPROVE YOUR ADS WITH HIGH QUALITY VISUALS
Poor quality photos and videos will not attract any attention from your preferred customers thus less or no conversions. Furthermore, be consistent with colors for the visuals you will use. Start by allocating the right colors to your content which will help the reader scan through the content and select what they need and don’t. With the right visuals you will be able to break through the noise and stand out among the many webs online.
THE LANDING PAGES SHOULD BE CREATED BASING ON THE DIFFERENT TARGETED AUDIENCES
When creating ads for your products, brand or even services, consider creating the landing page with the kind of audience you have in mind. This is so as the psychographics as well as the demographics are different when it comes to different social media platforms such as twitter, facebook, pinterest among others.
Take an example, in case you want your potential clients to transition smoothly from a social media platform like twitter to your landing page, consider integrating tweets on your page. Also, you can personalize the entire page with a color scheme which is similar. Such tricks will allow more people to click on your CTA and it will make your page more believable.
MAKE USE OF THE SPLIT OR A/B TESTING
The split testing helps to approach different small variations of all your ads before you post the real ad to your social media. You will be able to try different variations at a time until you come up with the best for your service, brand or even your product. Some of the things you do while testing can include the following.
- Test you post with one having a different color background different from your second post
- Make one with a short video and the other with a longer video
- Also, try one with photo slide and the other with a video
- Among other options that are provided by the social media platform of your choice
OTHER TIPS INCLUDE
- Offer some online reviews on your landing page to gain trust for your potential clients
- Consider posting more of short but eye catching videos over photos
- Conduct some online surveys
- Use the social media insights available
As you look to increase conversions for your social media campaigns on social media, always remember to use also use the platforms in the right way. Always give value first in order to get the best ROI this way when you decide to advertise once in a while, the users will not complain about it. We hope these tips will help you get the conversion rate that you are looking for. So why not start implementing them now.